At this juncture, branding is one of the important aspects of successful business operations. This is because, it has been observed that now–a-days customers are more inclined to purchase “branded items”. This implies to the fact that patrons have a willingness to buy merchandises from that company which have good amount of reputation and credibility in the industry. Due to this reason, even the medium sized companies’ focuses on adopting strategies that will help them to position themselves as an established brand so that the customers get attracted to it.